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The Easiest Ways to Build Links for SEO

Impact Digital
build links for SEO

Link building is the process of acquiring backlinks from other websites to your own. Backlinks are links that point from one website to another, and they are one of the most important factors that affect the ranking of a website in search engines like Google.

Link building is important for SEO because backlinks signal to search engines that your website is relevant, authoritative, and trustworthy. When search engines crawl the web, they follow links from one page to another, and they use these links to determine the popularity and relevance of a website for a given query.

Backlinks also help search engines discover new pages and index them faster. Moreover, backlinks can drive referral traffic to your website from other sources, which can increase your brand awareness, credibility, and conversions.

However, not all backlinks are created equal. Some backlinks are more valuable than others, depending on factors such as:

Therefore, when you build links for SEO, you should aim to get high-quality backlinks from relevant and authoritative websites that have a positive impact on your ranking and traffic.

There are many ways to build links for SEO, but some methods are easier than others. In this article, we will share with you some of the easiest ways to build links for SEO that anyone can use. These methods are:

Let’s dive into each of these methods and see how they work.

Guest posting:

Guest posting is one of the most popular and effective ways to build links for SEO. Guest posting is when you write an article for another website in your niche and include a link back to your own website in the author bio or within the content.

Guest posting has many benefits for both parties: the host website gets free and valuable content that attracts more traffic and engagement, while the guest author gets exposure, credibility, and a backlink that boosts their SEO.

How to do guest posting?

To do guest posting, you need to follow these steps:

  1. Find relevant and authoritative websites in your niche that accept guest posts. You can use Google search operators such as keyword + "write for us" or keyword + "guest post" to find potential opportunities. You can also use tools like Ahrefs or BuzzSumo to find popular blogs in your niche and analyze their backlink profiles.
  2. Pitch your guest post idea to the website owner or editor. You need to write a personalized and compelling email that introduces yourself, explains why you want to write for them, and proposes a topic that matches their audience’s interest and needs. You should also include some samples of your previous work and explain how you will promote the guest post once it’s published.
  3. Write a high-quality guest post that follows the website’s guidelines and expectations. You should write an original, informative, and engaging article that provides value to the readers and showcases your expertise. You should also optimize your article for SEO by using relevant keywords, headings, images, and internal links. Don’t forget to include a link back to your website in the author bio or within the content, but make sure it’s relevant and natural.
  4. Promote your guest post once it’s live. You should share your guest post on your social media channels, email list, online communities, or any other platforms where you have an audience. You should also respond to any comments or feedback that you receive on your guest post and build relationships with the host website and its readers.

Resource page link building

Resource page link building is another easy way to build links for SEO. Resource pages are web pages that list useful resources, such as articles, tools, guides, or courses, on a specific topic or niche.

Resource page link building is when you find relevant resource pages in your niche and ask them to add your website or content as one of their resources.

Resource page link building has many benefits: resource pages are usually authoritative and relevant sources of information that attract a lot of traffic and links themselves, so getting a link from them can boost your SEO significantly.

How to do resource page link building?

To do resource page link building, you need to follow these steps:

  1. Find relevant resource pages in your niche that link to external websites. You can use Google search operators such as keyword + inurl:resources or keyword + intitle:resources to find potential opportunities. You can also use tools like Ahrefs or Moz to find websites that link to your competitors or similar websites in your niche and filter them by resource pages.
  2. Evaluate the quality and relevance of the resource pages. You should check the authority and popularity of the website and the page, the number and quality of the links on the page, the freshness and accuracy of the content, and the alignment of the topic and audience with your website and content.
  3. Reach out to the website owner or editor and ask them to add your website or content as one of their resources. You need to write a personalized and friendly email that compliments their resource page, introduces your website or content, and explains why it would be a valuable addition to their page. You should also provide some proof of your credibility and authority, such as social proof, testimonials, or awards.
  4. Follow up with your email if you don’t get a response within a week or two. You should politely remind them of your request and emphasize the benefits of adding your website or content to their resource page. You should also offer to reciprocate the favor by linking to their website or content from your own website or social media.

Broken link building is another easy way to build links for SEO. Broken link building is when you find broken links on other websites in your niche and offer them a replacement link from your own website.

Broken link building has many benefits: broken links are bad for user experience and SEO, so website owners are usually happy to fix them, especially if you provide them with a relevant and high-quality replacement link.

How to do broken link building?

To do broken link building, you need to follow these steps:

  1. Find relevant websites in your niche that have broken links. You can use tools like Ahrefs or Broken Link Checker to find broken links on any website or web page. You can also use Google search operators such as keyword + "links" or keyword + "resources" to find potential websites that have resource pages or link pages that are likely to have broken links.
  2. Identify the broken links that you can replace with your own website or content. You should check the original destination of the broken link and see if you have a similar or better website or content that matches the topic and context of the link. You should also check the quality and relevance of the website and the page where the broken link is located.
  3. Contact the website owner or editor and inform them about the broken link and offer them a replacement link from your own website. You need to write a helpful and courteous email that points out the broken link, explains why it’s bad for their website and users, and suggests a replacement link from your own website that would be a good fit for their page. You should also thank them for their time and effort in maintaining their website.
  4. Follow up with your email if you don’t get a reply within a week or two. You should politely remind them of the broken link and your replacement link and ask them if they have any questions or concerns about it. You should also offer to help them with any other issues or improvements on their website.

Skyscraper technique

Skyscraper technique is another easy way to build links for SEO. Skyscraper technique is when you find popular and high-quality content in your niche, create something better, and reach out to websites that link to the original content and ask them to link to yours instead.

Skyscraper technique has many benefits: popular and high-quality content already has proven demand and value in your niche, so creating something better can attract more attention, traffic, and links.

How to do skyscraper technique?

To do skyscraper technique, you need to follow these steps:

  1. Find popular and high-quality content in your niche that has a lot of backlinks. You can use tools like Ahrefs or BuzzSumo to find the most shared and linked content in your niche based on keywords, topics, or domains. You can also use Google search operators such as keyword + "best" or keyword + "guide" to find potential content that ranks well for competitive keywords.
  2. Create something better than the original content. You can improve the original content by making it more comprehensive, up-to-date, accurate, engaging, visual, or actionable. You can also add new angles, insights, data, examples, or case studies that make your content stand out from the rest.
  3. Reach out to websites that link to the original content and ask them to link to yours instead. You need to write a personalized and persuasive email that compliments their website and content, introduces your content, explains why it’s better than the original content, and asks them to consider linking to yours instead. You should also provide some evidence of your credibility and authority, such as social proof, testimonials, or awards.

Testimonials and reviews

Testimonials and reviews are another easy way to build links for SEO. Testimonials and reviews are when you write positive feedback or comments about a product, service, or company that you have used or collaborated with and include a link back to your own website.

Testimonials and reviews have many benefits: they help the product, service, or company to increase their reputation, trust, and conversions, while they help you to get exposure, credibility, and a backlink that enhances your SEO.

How to do testimonials and reviews?

To do testimonials and reviews, you need to follow these steps:

  1. Find relevant and authoritative products, services, or companies in your niche that accept testimonials or reviews from their customers or partners. You can use Google search operators such as keyword + "testimonials" or keyword + "reviews" to find potential opportunities. You can also use tools like [Trustpilot] or [Capterra] to find popular platforms that host testimonials or reviews for various products or services.
  2. Write a genuine and positive testimonial or review that showcases your experience and satisfaction with the product, service, or company. You should write a detailed, honest, and engaging testimonial or review that highlights the benefits, features, and results of the product, service, or company. You should also include a link back to your website in your name, bio, or signature, but make sure it’s relevant and natural.
  3. Submit your testimonial or review to the product, service, or company website or platform. You need to follow their guidelines and requirements for submitting testimonials or reviews. You should also provide some proof of your identity and authority, such as your email address, social media profile, or website URL.
  4. Promote your testimonial or review once it’s published. You should share your testimonial or review on your social media channels, email list, online communities, or any other platforms where you have an audience. You should also thank the product, service, or company for their collaboration and support.

Infographics and visual content

Infographics and visual content are another easy way to build links for SEO. Infographics and visual content are when you create attractive and informative graphics or images that illustrate data, facts, tips, or stories related to your niche and include a link back to your own website.

Infographics and visual content have many benefits: they help you to convey complex or boring information in a simple and engaging way that attracts more attention, shares, and links.

How to do infographics and visual content?

To do infographics and visual content, you need to follow these steps:

  1. Find relevant and interesting data, facts, tips, or stories in your niche that can be visualized in a graphic or image format. You can use tools like [Google Trends] or [Statista] to find trending or popular data or statistics in your niche. You can also use tools like [AnswerThePublic] or [Quora] to find common questions or problems in your niche that can be answered or solved with visual content.
  2. Create an attractive and informative graphic or image that illustrates the data, facts, tips, or stories that you have found. You can use tools like [Canva] or [Piktochart] to create professional-looking infographics or images with ease. You should also optimize your graphic or image for SEO by using relevant keywords, titles, alt texts, and captions. Don’t forget to include a link back to your website in the graphic or image itself or in the accompanying text.
  3. Publish your graphic or image on your own website or blog and promote it on various platforms. You should publish your graphic or image on a relevant web page on your own website or blog that provides more information and context about it. You should also promote your graphic or image on various platforms where your target audience hangs out, such as social media networks (e.g., Facebook, Twitter, Pinterest, etc.), online communities (e.g., Reddit, Quora, etc.), email newsletters (e.g., Mailchimp, AWeber, etc.), etc.
  4. Reach out to websites that have shared similar graphics or images in your niche and ask them to share yours as well. You need to write a personalized and compelling email that compliments their website and content, introduces your graphic or image, explains why it’s valuable and relevant for their audience, and asks them to consider sharing it on their website or social media. You should also provide some evidence of your credibility and authority, such as social proof,
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