How to Set Up 301 Redirects on WordPress Safely
By Impact DigitalLearn when to use 301 or 302 redirects in WordPress, how to avoid chains and loops, redirect to relevant pages, and check…
Read more How to Set Up 301 Redirects on WordPress SafelySEO Strategy
Hyphens vs Underscores in URLs: What Google Now Says
By Impact DigitalGoogle clarified its hyphen vs underscore URL guidance. See what the page says, what makes a good URL, and whether to keep…
Read more Hyphens vs Underscores in URLs: What Google Now Says
Multimodal Search in Search Console: What to Check and Do
By Impact DigitalSearch Console now reports multimodal traffic from Lens, Circle to Search and image uploads. See where to find it, how to export…
Read more Multimodal Search in Search Console: What to Check and Do
Google’s Planned Shared AI Training Control Explained
By Impact DigitalGoogle plans to support a shared AI training preference in robots.txt in 2027. See how it relates to Google-Extended, what the draft…
Read more Google’s Planned Shared AI Training Control Explained
How to Refresh Old Blog Posts (and Handle Dates Honestly)
By Impact DigitalFind old posts worth refreshing in Search Console, decide whether to update, merge, redirect or leave them, and handle dates honestly, per…
Read more How to Refresh Old Blog Posts (and Handle Dates Honestly)
How to Find and Reclaim Unlinked Brand Mentions
By Impact DigitalFind unlinked brand mentions with Google operators and Alerts, prioritise them, write a polite outreach email, and stay within Google's link spam…
Read more How to Find and Reclaim Unlinked Brand Mentions
Google AI Overviews and AI Mode: What You Can Control
By Impact DigitalWhat site owners can control in Google AI Overviews and AI Mode: eligibility, snippet controls, Google-Extended, Search Console reporting and content advice.
Read more Google AI Overviews and AI Mode: What You Can Control
How to Optimise a Google Business Profile for More Calls
By Impact DigitalLearn how to optimise an existing Google Business Profile: accurate info, categories, hours, photos, reviews and ranking factors, plus what Google bans.
Read more How to Optimise a Google Business Profile for More Calls
Honest Bylines and Author Pages After Google’s Warning
By Impact DigitalGoogle's guidance warns against fake authors, AI headshots and invented credentials. Here is how to set up honest bylines, author pages and…
Read more Honest Bylines and Author Pages After Google’s WarningNeed content or links for your website?
Our team writes, places and promotes content that grows your rankings.