Twitter Different from Other Social Media Sites?
Twitter is one of the great platforms for all Businesses and marketers. The Twitter marketing approach is different from other social media websites. Understand how Twitter Marketing works on the social media landscape and make the best use of it.
Business Today uses Twitter for:
- Creating Brand awareness
- Information sharing
- Promotional activities that driveuser-engagement
- Customer interaction
- Networking
- Reputation Management
Now, it is the time togo beyond setting up a profile, publishing posts, hits and likes. Twittermarketing strategies help Businesses to be more successful.
Twitter Chats:
All the marketers lookfor more followers. But, how should we get more twitter followers? A Twitterchat is one of the more effective ways to gain more active followers. Becausepeople who participate in Twitter chats are the more active and engaging usersof social media. These people doesn’t only use Twitter for content sharing, butto interact with the people. These are the people who actively participate ingiving replies to your tweet and Retweet them.
Get started withTwitter chats by searching for the marketers and Business owners in your niche.If you are unable to find the Twitter chats of your industry, then start onyour own. Add value to your conversation, instead of just tweeting create abeautiful twitter image that grabs more attention.
Make Conversational Tweets:
Many of the Brandsjust do one-dimensional tweets. The tweets are just broadcasts that include aheadline and a URL. Tweets should more than simple quotes, headlines, and funnystatements. The ideal tweets should open the doors for conversations.
- Tweet open-endedquestions
- Make replies to other tweets
- Add a shortdescription than just tweeting links
The conversationaltweets drive more engagement. Replying to the tweets and being responsive onTwitter drives new customers. Providing educational content, responsiveness andpromotional offers prompt the user to purchase.
Twitter Videos:
Twitter has nativevideos feature, which allows you to record videos and upload directly to theTwitter video stream. And the other option is using the Periscope, which is alive streaming app owned by Twitter. These are seen in the news feed of yourfollowers. The followers are interested in watching your videos rather than asimple content post.
Viral Post:
Most of us are alwaysthinking about when should we tweet? There is a built-in feature in Twitter servesanswer for your question. It is “Viral Post”, this feature chooses the optimaltimes depending on the time when your followers are active.
Set up Goals:
Businesses andmarketers instead of just publishing content and waiting for the reach iscompletely an assumption based strategy. Businesses should set some goals onTwitter they include:
- Build an engagement
- Improve your brandreputation
- Quick response to thecustomer replies
- Generate new leads
- Drive more traffic toyour website or blogs
- Connect with bloggersand influencers
Track your goalprogress using some tools like Google Analytics and twitter automation. Following all these steps you will be beyond than just settingup an account and occasional tweeting.
