Twitter is one of the great platforms for all Businesses and marketers. The Twitter marketing approach is different from other social media websites. Understand how Twitter Marketing works on the social media landscape and make the best use of it.
Business Today uses Twitter for:
Now, it is the time togo beyond setting up a profile, publishing posts, hits and likes. Twittermarketing strategies help Businesses to be more successful.
All the marketers lookfor more followers. But, how should we get more twitter followers? A Twitterchat is one of the more effective ways to gain more active followers. Becausepeople who participate in Twitter chats are the more active and engaging usersof social media. These people doesnâ€™t only use Twitter for content sharing, butto interact with the people. These are the people who actively participate ingiving replies to your tweet and Retweet them.
Get started withTwitter chats by searching for the marketers and Business owners in your niche.If you are unable to find the Twitter chats of your industry, then start onyour own. Add value to your conversation, instead of just tweeting create abeautiful twitter image that grabs more attention.
Make Conversational Tweets:
Many of the Brandsjust do one-dimensional tweets. The tweets are just broadcasts that include aheadline and a URL. Tweets should more than simple quotes, headlines, and funnystatements. The ideal tweets should open the doors for conversations.
The conversationaltweets drive more engagement. Replying to the tweets and being responsive onTwitter drives new customers. Providing educational content, responsiveness andpromotional offers prompt the user to purchase.
Twitter has nativevideos feature, which allows you to record videos and upload directly to theTwitter video stream. And the other option is using the Periscope, which is alive streaming app owned by Twitter. These are seen in the news feed of yourfollowers. The followers are interested in watching your videos rather than asimple content post.
Most of us are alwaysthinking about when should we tweet? There is a built-in feature in Twitter servesanswer for your question. It is â€śViral Postâ€ť, this feature chooses the optimaltimes depending on the time when your followers are active.
Set up Goals:
Businesses andmarketers instead of just publishing content and waiting for the reach iscompletely an assumption based strategy. Businesses should set some goals onTwitter they include:
Track your goalprogress using some tools like Google Analytics and twitter automation. Following all these steps you will be beyond than just settingup an account and occasional tweeting.