Nowadays, every Business presence should be felt on Social Media. It is the marketing necessity for brands to position themselves in front of the customers. This actually makes an impact, as per the surveys conducted the customer tends to buy the products or services from the brands they follow on Twitter rather than the other brands.
Establishing a Twitter strategy requires planning. Create a Twitter boosting strategy for Businesses that differs from one to another depending upon their targeted audiences. Twitter boosting strategy helps to create brand awareness, expand your business reach and grow your business overall.
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Research your Existing Customers and Find your Ideal Customer:
It is important to determine your target market before setting up a Twitter account. Analyze who are your existing customers and get the demographics of your customer base. By doing the market research and finding your target market then you can clearly get an idea about your existing customers and the future ones too.
Setup a Twitter Account for your Business:
Create your profile by following the step-by-step guide. Choose a username called Twitter Handle should be a closer variant of your business. You can also choose the Business name as a Twitter handle, but maintain consistency over other social media websites.
Set a profile image and header image. It is suggested to use the Business logo as your profile image and the Header image that is a snapshot of your business. The header image offers more flexibility to showcase the offerings in more detail.
Add Twitter Widgets to Your Email or a Website:
Adding a Twitter widget to your email signature makes it easier for people to find you. Also, add the Twitter buttons to your website and blog linking the Twitter account with your website. In the Twitter handle you can add the link to your website, linking each other.
Let your Customers Know that you’re on Twitter:
By adding the Twitter widgets to your website, your existing customers will know about your Twitter account. Also, share your newly created Twitter profiles on other social media websites. Send out a newsletter to your customers and let them know in person about your Twitter account.
As per your Twitter Strategy start tweeting interesting and engaging. Keep tweeting the updates about your Business. Share information relevant to your industry. Retweet the articles, news, stories, and other content in your niche.
Post images of your store, business, product, and services are a natural move. It is a great opportunity to highlight your Business visually impressive along with the informational content, making your Twitter profile more interesting. Post videos or short clips in the twitter feed grab more interest from your audiences.
A Hashtag is a word that is preceded by a pound symbol. It turns the chosen word used in the hashtag into a searchable link and lets the people find you. Use hashtags to increase the visibility of your Twitter account and get notified by the people searching for you. Determine which hashtags are relevant to your business. Keep an eye on the trending hashtags and use them if they are suitable for you.